Why Choose Poppy To Be Your Bespoke Jeweller?
The Poppy Elder Difference
I'm an independent jeweller, which means you work directly with me, from first conversation to finished piece. No sales floors, no middlemen. Just exceptional craftsmanship, genuine personal service, and fine jewellery priced fairly.
Hi, I’m Poppy.
I’m an independent fine jeweller based near Birmingham, and I design and create bespoke jewellery for people who want something truly one of a kind.
When you commission a piece with me, you’re not dealing with a sales team or a brand, you’re working directly with the person who will design, source the materials for, and oversee the crafting of your jewellery from start to finish.
That personal connection is at the heart of everything I do. It’s what allows me to create pieces that are genuinely made for you, and to offer the kind of care and attention to detail that the high street simply can’t match.
The Independent Difference
High street jewellers carry high street overheads. As an independent studio, I put every penny into the quality of your piece and the care of your experience - not into retail rents or commission-driven sales teams.
Personal Service
You work directly with me throughout - the designer and the person who genuinely cares about getting it right.
Uncompromising Quality
GIA-certified stones, hallmarked metals, and handcrafted finishing - every detail is considered, every time.
Fair Pricing
Without the high street markup, you get a truly bespoke piece at a price that reflects the craft, not the postcode.
Attention to Detail
From the first sketch to the final polish, nothing leaves my studio unless it’s exactly right.
The Bespoke Journey
01
Consultation
I begin with a conversation - understanding your vision, your story, and the person you’re creating this piece for. No pressure, just inspiration.
02
Design
I translate your ideas into detailed sketches and CAD renders, refining every detail until the design feels exactly right.
03
Crafting
Your piece is handcrafted in Birmingham using ethically sourced materials - GIA-certified diamonds, Platinum 950, and recycled gold.
04
Delivery
Your finished jewellery arrives hallmarked by the Birmingham Assay Office, presented beautifully and ready for its moment.
My Quality Guarantees
GIA-Certified Diamonds
I use Diamonds independently graded by the Gemological Institute of America - the world’s most trusted authority on diamond quality.
Platinum 950
The purest, most durable precious metal available. Platinum 950 is hypoallergenic, naturally white, and built to last generations.
Recycled Gold
I use responsibly sourced recycled gold across my collections, reducing environmental impact without compromising on quality.
Birmingham Assay Office Hallmark
Every piece carries the official Birmingham Assay Office hallmark - your guarantee of metal purity and British craftsmanship, established since 1773.
A Few Pieces I’ve Made
What My Clients Say
Working with Poppy to design my fiancée’s engagement ring was such a special journey. I had a really unique idea in mind, and she brought it to life perfectly. From helping me choose the right stones to refining every detail of the band design, Poppy was amazing — creative, patient, and genuinely passionate about her craft. The final ring is completely one of a kind.
Bespoke Engagement Ring
Poppy was amazing throughout the process of custom making my partner’s engagement ring. She was able to source a phenomenal diamond within my budget, and didn’t try to push me to spend more money like other jewellers had previously. This resulted in a beautiful ring that truly resembled my vision - the quality and care that had gone into making it is clear to see.
Bespoke Engagement Ring
Working with Poppy was such a lovely experience, she is so talented! She listened to all of my ideas, shared images and designs and was very patient when I continually changed my mind! My ring is absolutely perfect - exactly what I wanted. I would recommend her wholeheartedly.
Bespoke Ring Commission
We were planning our registrar ceremony with very short notice and ended up giving Poppy and her team an incredibly tight turnaround by accident! However, Poppy and her team were wonderful and managed to make and ship our wedding bands in time for the ceremony. The customer support is fantastic - we couldn’t be happier.
Wedding Bands
Poppy was brilliant from start to finish, designing beautiful earrings for a special birthday present. She talked me through all the options with patience and gave great advice to help me choose. The finished product was absolutely perfect!
Bespoke Earrings
Poppy is amazing to work with and really helps bring your ideas to life as well as offering valuable advice.
Bespoke Commission
Ready to Begin?
Whether you have a clear vision or just a feeling, I’d love to help you create something truly yours. Get in touch via WhatsApp or book a design consultation.