What is Bespoke Jewellery?
Bespoke jewellery is about creating something entirely your own, rather than choosing from what already exists.
It means you can be involved in every part of the process, from selecting your diamond or gemstone to refining the smallest design details so the finished piece feels exactly right for you.
However, not all “bespoke” is the same.
In many jewellery stores, bespoke can often mean choosing from a limited range of pre-designed styles and adjusting a few elements. While that can still create a beautiful piece, it is quite different to a truly bespoke experience.
With my bespoke approach, your piece is designed from the ground up.
You're not limited to existing designs. Instead, we explore everything together, including the proportions, the setting style, the claw shape, the metal, and how each element works as a complete piece. Whether you are drawn to an unusual diamond shape, a specific tone of sapphire, or something you have never quite seen before, the design is built around you.
This might feel a bit overwhelming, but don’t worry as you don't need to have all the answers at the start. Most people I work with have never done this before, and that is exactly what the process is for. I guide you step by step, helping you understand your options and making sure you feel confident in every decision.
This is especially important when creating something as meaningful as an engagement ring. If you are exploring ideas, you can learm more about my bespoke engagement rings to see how each design can be completely tailored.
When you choose to work with me, you will experience a simple, direct design process with no middlemen. Every detail is carefully considered, and each piece is crafted with precision and care.
The result is a piece that feels personal, considered, and completely yours, designed to be worn and treasured for years to come.
Your Bespoke Jewellery Journey with Me
From our very first conversation through to the finished piece, you can be as involved as you want to be.
For some, that means being part of every decision. For others, it means having a bit of guidance and knowing everything is being taken care of. Most people sit somewhere in the middle, and that is exactly how the process is designed. You are supported at every stage, without it ever feeling overwhelming.
Along the way, I will share key moments with you so you always feel confident in how things are coming together. This might be viewing your chosen diamond or gemstones, seeing how the design is developing, or reviewing final details before your piece is completed. Every step is there to make sure it feels right.
The way we communicate is entirely up to you.
Many of my clients are short on time, or planning something as a surprise, so WhatsApp often works best. It allows me to keep you updated, share images and videos, and answer any questions quickly and discreetly. If you would prefer video calls, phone calls or email, that is absolutely fine too.
You don't need to know exactly what you want at the start. That is my role, to guide you, refine your ideas, and make sure the end result feels considered, personal, and something you feel completely confident in choosing.
Your ideas, your preferences, your pace.
Creating your Bespoke Jewellery
Creating a bespoke piece gives you complete control, but that does not mean you need to have everything figured out from the start. Many clients initially hold off getting in touch because they feel they need a clear plan, but more often than not, after our first conversation they say they wish they had reached out sooner, as everything starts to fall into place.
The process is designed to guide you through each decision, helping you focus on what matters most and where your investment will have the greatest impact. For some, that might be the size and presence of a diamond. For others, it is the exact tone of a sapphire or a detail that carries personal meaning.
I take the time to understand not just what you are looking for, but why. The story behind a piece is just as important as how it looks, and often it is the smaller details that make it feel truly special. This could be something subtle, like a hidden engraving, a meaningful carat weight, or a design element that only you understand.
Most bespoke pieces begin with an initial idea, even if it is quite loose.
From there, I will source a selection of diamonds or gemstones that reflect both your preferences and your budget, so you can clearly see how different options look and feel in real life. As the centre stone is usually the most significant part of the investment, this step brings clarity early on and allows us to refine the design in a way that feels considered and right for you.
Once the stone has been chosen, we move into the design stage. You will be able to review sketches and realistic computer-aided images, so you can feel completely confident in how your piece will look before it is made.
At every stage, the aim is to keep the process simple, clear, and enjoyable, so the end result feels exactly as it should.
Crafting Bespoke Jewellery
Designing a piece of bespoke jewellery with me is a creative partnership. Tell me your story and the ideas you have (even if they’re just vague to begin with), and I’ll share my experience to help you to create your perfect piece of one of a kind jewellery.
Individual Design
Created to reflect exactly what’s important to you
British Made
Each piece is crafted in The Jewellery Quarter
by a talented team
Personal Service
Work directly with Poppy to create your dream piece
Why Choose Poppy Elder For Your Bespoke Jewellery?
I’ve been designing bespoke jewellery professionally since 2006, but my experience goes back much further than that. Growing up in a family where jewellery manufacturing was part of everyday life means the standards I hold myself to aren’t just professional, they’re personal.
As a third-generation jeweller, quality, craftsmanship and honesty have always been at the core of how I work.
Before starting Poppy Elder Fine Jewellery, I designed diamond rings for well known retailers. Over time, I found myself drawn more and more to pieces that felt a little different. Unusual diamonds, distinctive gemstones, and designs that have a sense of individuality rather than following what everyone else is doing.
Today, I work closely with clients who are often coming to this process for the first time. Many feel unsure at the start. They have an idea, a budget, and a desire to create something that feels truly right for their partner, but they aren’t always sure how to get there.
My role is to guide you through that process, helping you make informed decisions without it ever feeling overwhelming. There’s no pressure, no unnecessary jargon, and no expectation to spend more than you’re comfortable with. Just clear advice, honest guidance, and a shared focus on creating something you’ll feel proud to give.
That’s what bespoke jewellery should feel like. Personal, considered, and completely yours.
Ethical Bespoke Jewellery made in the UK.
It’s important to me that every piece of jewellery I create is made responsibly, as well as beautifully.
All bespoke pieces and designs within The Signature Collection are crafted by an experienced team of goldsmiths in Birmingham’s Jewellery Quarter. This means you can expect the level of care, precision and quality that comes with British-made craftsmanship.
Every diamond I use is carefully sourced in line with the Kimberley Process, ensuring it has been responsibly mined and traded. If having a fully traceable origin is important to you, I can also source Canadian diamonds, allowing you to follow your stone back to the mine it came from.
The same care is taken when selecting coloured gemstones. I work with a trusted network of suppliers, and can also source stones such as Australian or Montana sapphires, which are known for their more transparent and ethical mining practices.
For those who would like to take this further, I offer Fairtrade Gold, which supports mining communities directly while maintaining high environmental and ethical standards.
All pieces are created using responsibly sourced materials and crafted in workshops certified by the Responsible Jewellery Council.
If these details matter to you, I will guide you through the options so you can make choices that feel right, both aesthetically and ethically.
Not Sure Where to Start?
You don’t need to have a fully formed idea before getting in touch. In fact, most people don’t.
A quick conversation is often all it takes to bring clarity, explore what’s possible, and start shaping something that feels right.
If you’re thinking about creating a bespoke piece, you’re very welcome to book a free consultation or get in touch in whichever way suits you best.
Bespoke Jewellery FAQ's
Is Bespoke Jewellery more expensive?
Bespoke jewellery is made to your exact specifications, which means you are completely in control of the budget. This means you can prioritise spending on the things that are most important to you, such as diamond colour or the chunkiness of a gold band.
As a specialist in Bespoke Jewellery I offer free design consultations, and as all of my pieces are created especially for you in The Jewellery Quarter, you’ll find they are offer better value than most hughstreet stores whilst also offering superior quality.
Speak to me today about your bespoke ideas, you might just be surprised!
How long does it take to make Bespoke Jewellery?
To create a bespoke piece of jewellery is takes from 6-8 weeks from your initial consultation to the finished item being with you.
This can vary depending on the complexity of the design, the types of diamonds or gemstones that need to be sources, and whether there are any design changes along the way.
It generally takes 4 weeks for the piece to be created from the point of you being happy with the design, with an average of 1-2 weeks for clients to sign off to begin production.
So if you have a bespoke request and are on a tight schedule, we can move more quickly as long as you are happy to work with me on pushing the process along.
How do I book a free Bespoke Consultation?
To start the process of booking a no obligation consultation simply contact me using this link, or if you’d prefer you can email hello@poppyelder.com or call 0121 798 1017. You can also WhatsApp me on this number if that’s more convenient.
Will I get to see my bespoke jewellery design before it is made?
Yes, you will be able to see initial sketched ideas as well as realistic CAD images which will give you a great idea of what the finished piece will look like.
If we are sourcing diamonds or gemstones for you we will also send you photos and videos of the loose stones to make sure you are happy with them before we go ahead too.
What should I expect during my design consultation?
The initial consultation is an introduction and a chance for you to ask any questions you may have about the process. There are no silly questions, so ask away!
I will try to get an idea of what you are looking for, as well as get some information about the occasion that the jewellery may be for. For example if it is a bespoke engagement ring that you are creating as a surprise, I can get to know the wearer and tailor it to them with special additions to the design.
We will go through your preferences and any inspiration you may have. We will also discuss budget and what is realistic, as well as ways to really maximise your value for money.
Following an initial chat I usually send over some sketches or stone options for you to view by email or whatsapp, and we can go from there.
How do I pay for my Bespoke Jewellery?
Following the free consultation we will come up with a plan to create your perfect piece of bespoke jewellery and when you are happy with the design a 50% deposit is required to begin production.
The balance of the remaining 50% is due upon the piece being completed.
We accept all major credit and debit cards, as well as bank transfer payments.
Can I use old Jewellery that I no longer wear to create new Jewellery?
Yes, you can! If you have an old piece of jewellery that has been sitting in a jewellery box feeling unloved we can breathe new life into it!
Whether it’s a piece of jewellery that has been passed down to you, or something that’s just gone out of style we can reuse the diamonds or gemstones and create something that you’l love to wear again.